The Government of Andhra Pradesh is gearing up to celebrate the World Tourism Day on September 27, 2025 on a grand scale and plans are under way to develop a unique tagline and a compelling theme for the State’s tourism sector, which would be unveiled by the Chief Minister N. Chandrababu Naidu on that day.

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To provide tourists visiting Andhra Pradesh with an unforgettable experience through diverse tourism initiatives and to turn ordinary moments into extraordinary stories, the Tourism Department held a two-day workshop attended by the top brass of Mastercard’s “Priceless Experiences” programme.

Mastercard’s “Priceless Experiences” programme is a global initiative that offers exclusive, curated experiences to Mastercard cardholders. Under its ‘Priceless’ programme, Mastercard provides exclusive access to culturally rich, gastronomical and wellness experiences to its cardholders in cities such as Delhi, Agra, Jodhpur, Dehradun and Pune. The company currently offers 40 priceless experiences in India and plans to expand its operations.

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The workshop held at the Tourism office in Vijayawada focussed on devising strategies and guidelines for tourism development in the State, creating frameworks to offer invaluable experiences through varied tourism initiatives, and understanding the Mastercard cardholders’ preferences. The discussion also included identifying opportunities for access to world-class events.

Officials also deliberated on steps to simplify coordination with cultural and other Ministry departments, support social media promotions through government-run channels, develop immersive experiences for tourists and give special priority to heritage sites.

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Andhra Pradesh Tourism Development Corporation Managing Director Amrapali Kata said the idea was to transform the State into a major tourism destination in South Asia. She said to create unforgettable experiences for visitors, the State was divided into four tourism circuits, each offering unique experience. They included Araku-Vizag circuit designed to introduce tourists to tribal culture, encourage them to interact with tribal communities and local artists; Godavari circuit – focus on the scenic backwaters of the Godavari River, boat journeys amidst coconut groves and serene river experiences; Suryalanka-Chirala Coastal circuit – offering insights into coastal life, fishing communities and the handloom heritage of the region and Tirupati circuit – designed to provide spiritual experiences, explore the lives of local weavers and connect with nature in pristine environments.

The department is working on a marketing strategy to utilise all branding opportunities. The officials requested cooperation and partnership of the Mastercard cardholders in this endeavour.