| Photo Credit: bigtunaonline

Cornwall (Doc Martin), Dubrovnik (Game of Thrones), Husavik (Eurovision: Song of fire and ice)… a clutch of destinations over the years have owed their spike in popularity to television series and movies filmed there. This is what gave rise to set-jetting, a trend where travellers set off to explore destinations they saw on screen. The latest series that has been boosting tourism is The White Lotus. After Season 2, Taormina, a hill-top village in Italy got to have its moment, after often being overlooked by many travellers for the more popular Amalfi Coast, Rome, or Venice. While season three of this resort-centric series reportedly increased enquiries and bookings to Koh Samui, where it was shot.

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Fabio Lovino/HBO

With its The World of Wellness itinerary, Canadian luxury hotel and resort company Four Seasons now takes set-jetting to an all new level. And yes, it involves a private jet. Guests will be flown to the filming locations of The White Lotus series — Maui, Taormina, and Koh Samui — along with five other destinations. These range from the bazars of Marrakesh to the hot springs of Nevis. And the activities are as diverse as cycling to the wineries near Mt Etna, night spa under the stars in Maldives, hot air ballooning in Mexico City… The package starts at USD 188,000 (approximately ₹1,60,37,246) per person, inclusive of all Four Seasons accommodation, in-flight experiences and on-ground excursions.

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Four Seasons

Following the announcement of a global partnership between Four Seasons and Max (Warner Bros. Discovery), the World of Wellness itinerary was developed in late 2024. The concept was inspired by a growing demand for set-jetting experiences and the cultural momentum of The White Lotus series.

“The itinerary was crafted to meet the desire of guests, knowing that more and more, travellers are influenced by the locations they enjoy on their screens. This new journey is perfectly curated to meet this demand, while personalising offerings for each guest at every step of the way. It’s a once-in-a-lifetime experience, and we can’t wait to take flight in 2026,” says Marc Speichert, executive vice president and chief commercial officer, Four Seasons.

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Four Seasons

Interestingly, all three seasons of The White Lotus, featured properties by Four Seasons. With Season 3, the timing felt right to start a jet itinerary. “The itinerary merges the narrative power of the series with our signature wellness and cultural immersion, offering a one-time journey that taps into current guest desires for meaningfully curated travel,” says Marc.

The first World of Wellness journey is scheduled to take place from May 7 to 26, 2026. At this time, it is offered as a one-time departure. A custom-designed Airbus A321neo-LR — that can accommodate 48 guests — has been configured exclusively for Four Seasons, with 6.5 feet of personal space, a social lounge in the sky, and a dedicated onboard concierge and journey team. Four Seasons frequently refreshes its Private Jet portfolio with new-themed journeys, ranging from family adventures to culinary-focussed itineraries.

| Photo Credit:
Four Seasons

Bookings for the World of Wellness journey are currently open via the Four Seasons Private Jet website.

| Photo Credit:
Four Seasons

| Photo Credit:
Four Seasons