On the first Friday of the auspicious Sravana month, Sri Durga Malleswara Swamyvarla Devasthanam atop Indrakeeladri was adorned with elaborate floral decorations, creating a spiritually vibrant atmosphere for visiting devotees.

Devotees standing in a queue line waiting for glimpse of presiding deity goddess Kanaka Durga atop Indrakeeladri in Vijayawada on Friday
| Photo Credit:
G.N. Rao

Special Kumkumarchanas were conducted in the inner sanctum and the prakaram (outer corridor) of the temple. Throughout the Sravana month, these rituals are being held daily from 10 a.m. to 5 p.m. in hourly batches. Devotees can participate in pairs by paying a nominal fee of ₹1,000 per session. The temple management has announced that this opportunity will be available every day until the end of the month.

According to traditional belief, offering Kumkumarchana to Goddess Durga during Sravana is considered especially auspicious and is believed to remove obstacles while bringing prosperity and wealth.

Devotees were blessed with a smooth and divine darshan on this first Sravana Friday. Temple authorities ensured orderly queues and maintained a peaceful flow of devotees throughout the day. The Executive Officer issued real-time instructions to temple staff and leveraged technology to manage the heavy footfall efficiently, according to a press release.